Wednesday, 7 May 2014

Aristo-Cats, literally!

I'm sure once upon a time everyone has seen the wonderful Walt Disney animation, The Aristocats. 

Agency Grey London has created a funny print campaign on 2014's "Rich List" for UK's Sunday Times (May 11 edition). Agency London has commissioned a well-known animal photographer Tim Flanch and has gotten the celebrities' faces digitally enhanced onto felines' bodies. They turned out pretty amazing!

Simon Cowell

Elton John

Richard Branson


A popular face and a known celebrity status combined with business-smarts can get you a powerful personal brand. Even with cat bodies, these faces are still easily recognised. The quality of these powerful individuals can be distinguished by the following 6 personal branding lessons (from Forbes Celebrity 100 Women) which can, of course, be applied to everybody.

1. Master your craft first
2. Be known for something
3. Leverage what you have
4. Transform the personality into business
5. If it doesn't match your personal brand, don't do it.
6. Use social media to keep your business brand personal.

One of my favourite quotes, surprisingly, is by this famous rapper entrepreneur, Jay Z, on his take of his personal business brand.



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